What does Chris do?

Helped artists gain 10,000,000,000+ streams.

Restructured a 700-person sales org at Klarna. Shaped US market strategy on a CEO-sponsored task force.

Produces music. Grand prize winner supported by Tiësto, Steve Aoki, Ubisoft & Samsung.

Oversees financial strategy for a select few whose wealth scaled faster than their infrastructure.

Owns a design and management studio behind campaigns for Pepsi, Instagram, Sony, Alan Walker & Don Diablo.

Reviving PRMD Music, Avicii's home label, to build the next generation.

Part of OpenAI's invite-only artist programme.

Runs an AI strategy firm for companies that can't afford to get it wrong.

Built a YouTube revenue platform with Create Music Group that hit 10B+ views in 2 months with 150 creators.

Directs strategy for the spirits company behind Snoop Dogg & Dr. Dre.

Built a record label ranked top 0.1% worldwide in 12 months.

Teaches AI & automation to a 10,000+ member community.

Lives in Stockholm.

If you're building something that has to work: chris@prmd.com